Many large organisations are now coming to terms with the new digital channels. It is a highly effective way of communicating with consumers, potential customers and other people in their respective industries.

Hospitality is in a unique position to establish relationships with all stakeholders using this new channel. The amount of information hotel brands collect is a rich mine to ensure brand loyalty.

However, social media does have its downfalls and some of these are explored by this week’s experts:

  • Ed Fuller, former President and Managing Director of Marriott International, on getting the right combination of marketing channels.
  • Sir Nigel Knowles, co-Global CEO of DLA Piper, on the implication for leaders with this new medium.
  • Prof. Ian Goldin, of the Oxford Martin School at the University of Oxford, on the cultural impacts social media is having
  • Simon Vincent, President – Europe for Hilton, on his company embracing these new digital channels.
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Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.