Research from Tableau Software has revealed that just 40% of recent graduates believe data analytics skills are essential for their future job and only 30% believe data analytics to be critical in fulfilling their career goals. In every aspect of hospitality, workers need to appreciate the importance of data, although not everyone needs to be able to analyse it. Some will collect the data, and others will be using the insight it provides in their work.

Our experts discuss how understanding data can have a positive impact on business:

Organisations are continuing to invest in data, whether this means bringing in new skilled staff or creating partnerships with data specialist companies.

So what are some of the problems that arise when working with data?  According to a study by Xplenty, Over 30% of Business Intelligence Professionals say they spend 50% – 90% of their time cleaning raw data. Other challenges mentioned include, integrating data from different platforms and managing the sheer volume of incoming data at any given time.

The amount of data available for people to work with is only increasing, and this could mean great things for business. A report by Forbes, Data Elevates the Customer Experience, found that the growth of customer experience data increasing at rate of more than 25% a year.

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Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.