Briefing: Industry disruptors – Innovative hospitality business models

Hospitality is changing. Consumers have more and more options to choose from and increasingly original ways to purchase them. Innovative companies are creating new business models to maximise income from hospitality products. Consumers are even selling amongst themselves in the so-called “sharing economy”.

According to experts, disruptive plays and business model innovation are now more important than traditional strategies based around competition and internal efficiency. Accessibility via digital platforms means disruptors can build large market share within just a few years. Therefore every company must look at their assets and how they might innovate, even if primarily to defend their market.

Discussing these new hospitality business models are:

  • Frank Croston, Partner, Hamilton Hotel Partners on how consumers win in the competition with new wave hospitality

  • Preben Vestdam, Managing Director, HotelSwaps on a bartering programme based on hotel rooms

  • Stephen Balzer, Chief Executive Officer, Red Onion GmbH on what the sharing economy means for consumers

  • Sean Worker, Chief Executive Officer, BridgeStreet Global Hospitality on a company re-branding that responded to customer demand for transparency

 

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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: the age of data

Hospitality is one of the most data rich industries on the planet. There is no doubt that most industries are truly envious of the depth of knowledge and understanding the industry has about every single person that walks through the doors. Data that can be so specific to an individual’s preferences when staying in a hotel.

How can the industry use this vital information in order to make a customer’s experience truly engaging?

The opportunity that the digital world now affords hospitality is prevalent on so many different levels and experts this week discuss where to exploit this data abundant industry. Including comment from::

  • Sean Worker, CEO of Bridgestreet on making data work for your business
  • Andrew Sangster, Editorial Director of hotelanalyst on utilising data within your organisation
  • Leo Brand, CEO of SwissCom Hospitality Services on making data personal to a customer
  • And Nigel Huddleston, Industry Head of Travel for Google on the early stage developments of permission based data
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: successful deal-making in 2013

As the 2013 International Hotel Investment Forum makes its annual appearance in the calendar, many will be looking to network and understand where the next great deals of this year will come from. Where are the hot markets? Which are the most innovative hospitality companies? Who should we be watching? How will projects get financed? Many of the delegates will be looking for answers to these questions at the conference.

In this briefing we hear from key experts with their thoughts on where the finance will come from and what makes a great deal.

Including:

  • Kingsley Seevaratnam, of Westmont Hospitality Group, on what he thinks defines a good deal
  • Andrew Sangster, Editor of Hotel Analyst, on deal activity picking up
  • Simon Vincent, President – Europe for Hilton Worldwide on what they look for in a deal
  • And Sean Worker, CEO of BridgeStreet on the bank’s situation as we move out of recession.
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: is hospitality harnessing online data?

The explosion of social networks in the past couple of years has opened new opportunities to engage with customers. People are quick to post comments, ask questions and write reviews. This trend is only going to continue.

Organisations cannot remain on top of everything that is going on, but they certainly need to be aware of what is being said. With numerous ‘listening’ tools in the market there is a need to be intelligent with online commenting as a business as well as getting a feel of what the market is saying about you.

But is hospitality doing enough in the digital world? This question is answered in this week’s briefing, including comment from:

  • Sean Worker, CEO of BridgeStreet on whether the industry is using the data intelligently.
  • Andrew Sangster, Editor of Hotel Analyst on applying the data to the consumer.
  • John Brennan, CEO of Jurys Inn Hotels on using data to target his customers.
  • And Peter O’Connor of the Essec Business School on the industry uptake of the new social technologies.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: understanding the complexities of your business

Understanding the complexities of any business is paramount. This understanding is essential when the company grows, which of course is the ambition. Executives at the top of global organisations can now be clever with their use of proper and applicable technology.

New tools have made decision-making easier for CEOs of any organisation to manage their business from the palm of their hand. Whether they are on a development site in China, the head office in London, or on a business trip in Sydney.

Technology is continually becoming more developed and sophisticated. In this week’s briefing we hear from some experts with their thoughts on the subject.

Including comment from:

  • Gordon Drake, CFO of Kingdom Hotel Investments on measuring global financial performance.
  • Sean Worker, CEO of Bridgestreet, on his company’s decision-making framework
  • Sir Nigel Knowles, co-Global CEO of DLA Piper on how his global organisation maintain the flow of information.
  • And Andrew Sangster, of The Hotel Analyst, on forecasting your decision making.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: building customer loyalty in the digital world

The new digital world allows all brands and individuals to communicate with each other with the click of a few buttons. But is the hospitality sector fully utilising all the tools available?

Mobile technologies now allow General Managers and other executives to understand exactly what is going on in real-time. This has never been achievable before, and it will only improve over time.

By being clever with contemporary technologies, brands can build advocacy and loyalty in a very personalised and specific way. Building this loyalty and the techniques of doing so are discussed in this week’s briefing.

Including comment from:

  • Sean Worker, CEO of Bridgestreet on understanding his customer needs 24/7.
  • Andrew Sangster, of the Hotel Analyst, on building a picture of consumers in real-time.
  • Robert Shepherd, SVP of Development and Design for IHG Europe, on what techniques IHG are implementing to build brand advocacy.
  • And Peter O’Connor, of the Essec Business School, on tactics for achieving loyalty with online consumers.

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: using data intelligently

The proliferation of data has never been so prevalent. Information is being created like never before. Customer interaction in hospitality through technology and software has been used for some time. As these systems become more sophisticated, companies can in turn be much more targeted and personalised in the way they interact with their customers.

The problem in all industries isn’t so much getting the data, it is understanding the data and what it means for future decision-making. Experts believe that 80% of the data that is needed in contemporary decision-making now sits outside your business.

This week we hear from technologists, hoteliers and analysts on their perception of how this is impacting every business, including:

  • Simon Vincent, of Hilton Worldwide on his company using the data of a 30million strong loyal database of customers
  • Sean Worker, of BridgeStreet on the balance needed between technology and real experience.
  • Andrew Sangster, of Hotel Analyst on the lack of analysis the hospitality industry is doing on the vast data they create.
  • And Peter O’Connor, of the Essec Business School on how hospitality can be utlising the data more effectively.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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