Tag: digital technology

Briefing: mobile – the big sell

Posted on by pmalone

Mobile technology is expanding at such a rate that it is really any wonder how people keep up with it. iPhone 5GS, Samsung Galaxy S4, Windows 8, Android, and BlackBerry are just a handful of terms that are in our modern-day vernacular without many of us really understanding what it means for us and for business.

Mobile smartphones are the most powerful selling technique which is set to dominate long into the future and we need to be utilising this medium across our business. Whether that’s checking emails, social networks, looking for reviews, playing games, watching films, purchasing hotel rooms and perhaps after all that making a phone call. It should certainly be embraced and our experts this week discuss this with comment from:

  • Cyril Ranque, SVP of Global Market Management for Expedia on the power that these devices bring to the consumer.
  • Douglas Rice, Executive VP & CEO of Hotel Technology Next Generation on expectations being raised with mobile
  • Leo Brand, CEO of Swisscom Hospitality Services on the need for hospitality to up its game
  • Peter O’Connor, Professor & Academic Director of ESSEC Business School on seizing the immense power of mobile in hotels

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: embracing the mobile world

Posted on by pmalone

The escalation of mobile technology is something to be admired. The speed in which the digital world moves is often very hard to fathom. However, getting the basics right when using these tools is essential and the best hotel companies are grasping the opportunity that mobile technology gives them.

Uptake of mobile technology is nothing new, but with more and more guests using their devices to research, understand and make decisions on where to stay, embracing this new world of communication is integral. In this briefing we hear from experts about the mobile world, including:

  • Alex Kyriakidis, President – Middle East and Africa for Marriott on why hospitality should grasp mobile technologies
  • Nigel Huddleston, Industry Head of Leisure for Google on the information mobile technologies can provide
  • Ewan Cameron, CEO at Lonhro Hotels on the African market being more sophisticated than many Western markets when it comes to mobile
  • And Cyril Ranque, SVP of Global Market Management for Expedia on the likelihood of mobile overtaking laptops in terms of usage.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: embracing new technology in hospitality

Posted on by pmalone

All industries have been digitally disrupted since the mainstream adoption of the Internet. There is no question that these new technologies have developed both communication and engagement facilitation like never before. Whether businesses want to target your consumer directly or make decisions via a mobile device on the go, the evolution of social & mobile technologies is truly global.

It has been suggested that hospitality has been behind many industries in its acceptance of technologies, yet it has some of the most defined and detailed data sets in the market. Communication between colleagues and customers has never been so easy but how should it be harnessed now that you have stakeholders worldwide?

Interviews in this briefing include:

  • Ed Fuller, former President & Managing Director of Marriott International on changes he has seen in a 40 year career.
  • Julie Meyer, Founder & CEO of Ariadne Capital on disruptive technologies now a part of everyday life.
  • Sir Nigel Knowles, joint CEO of DLA Piper on the multitude of new stakeholders businesses have.
  • And Graeme Codrington, Futurist at TomorrowToday on hospitality lagging when it comes to customer engagement

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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