Briefing: New entrants keep industry in flux

Last year Amazon entered and left the hotel booking sphere in a matter of months. The hospitality industry is in flux with new players of all kinds entering the hospitality industry at different angles.

Google has also made several ventures into hospitality with its now defunct hotel finder page, and more recently added hotel booking function on Google Maps.

When companies from outside the industry enter hospitality, this brings new challenges and opportunities. In these videos hospitality experts share their reactions to new entrants:

In April 2015 Amazon opened its amazon.com/destinations page, on which customers could browse and book accommodation form a variety of brands. However, this service was stopped just six months layer on 13 October 2015. No reason was given but a message was placed on the website and booking that had already been made where honoured. This was not the only change in Amazon’s business last year, in December Amazon Local also stopped its daily deals.

Google has made several ventures into hospitality with its hotel finder, and Google Hotel Ads through which hospitality companies can buy ad space that appears globally on google.com and Google Maps, wherever customers look for hotels.

A search for a hotel on Google Maps brings up a list of hotel and price estimates, in the side bar and on the map. An extra search bar allows the user to select holiday dates and then click through to a hotel site to complete the booking.

With these frequent changes, and more sure to come from big digital players, the industry must continue to keep its eyes open and be ready to adapt.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: the threat and opportunity of Online Travel Agents

Online travel agents have embraced the digital world as a new business platform. They have taken full advantage of the low costings, have shaken up the industry, and have forced prices down.

The efficient booking processes appeal to today’s time-strapped, bargain-hunting customers.  While this is a fantastic way for brands to distribute their product to a large market, there is a risk that appearing on OTA sites will reduce direct engagement with the hotel’s own online presence.

In this briefing we have expert discussion on the changing relationship between OTA’s and hoteliers. Comment from:

  • Amine Moukarzel, President of Golden Tulip Hotels on the vital role of online travel agents
  • Pascal Gauvin COO – India, Middle East & Africa of InterContinental Hotels Group with tips on managing the OTA relationship
  • Russel Sharpe, COO in the Hotel Division of Landmark Hospitality on OTAs being a necessary evil
  • Satyan Joshi, Industry Manager for travel at Google on the way hoteliers view the OTA footprint
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Chat Button