Tag: Hospitality Channel

Briefing: building customer loyalty in the digital world

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The new digital world allows all brands and individuals to communicate with each other with the click of a few buttons. But is the hospitality sector fully utilising all the tools available?

Mobile technologies now allow General Managers and other executives to understand exactly what is going on in real-time. This has never been achievable before, and it will only improve over time.

By being clever with contemporary technologies, brands can build advocacy and loyalty in a very personalised and specific way. Building this loyalty and the techniques of doing so are discussed in this week’s briefing.

Including comment from:

  • Sean Worker, CEO of Bridgestreet on understanding his customer needs 24/7.
  • Andrew Sangster, of the Hotel Analyst, on building a picture of consumers in real-time.
  • Robert Shepherd, SVP of Development and Design for IHG Europe, on what techniques IHG are implementing to build brand advocacy.
  • And Peter O’Connor, of the Essec Business School, on tactics for achieving loyalty with online consumers.

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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: employing now for a certain future

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Accepting the fact that ‘uncertainty is certain’ is a truth that is seen in today’s market. Understanding how you can mitigate this uncertainty can be done by employing the right people. Companies are now making the changes to their staff that will mean improved efficiencies and a sought after personalised service for customers. In this week’s briefing we hear from Guy Lean, of Hospitality People Group, Will Winch, of Mishcon de Reya and Arnaud de Saint-Exupery, of the Andaz at Liverpool Street.

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Briefing: exploiting the data rich industry

Posted on by pmalone

Continuing on the technology theme, in this weeks series we try to understand how to use the data being created continuously from mobile devices, social media and feedback forums. Mining this information can help any hotel deliver that personal service that so many customers want. Reacting to this in real-time is the next obstacle, and will of course increase your customer loyalty. Hear the thoughts from key people at Hyatt, InterContinental and SwissCom below.

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Briefing: is it time for free internet?

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Is it time to offer free internet across the board?  This briefing focusses on an issue which has recently polarised the hospitality industry. The following interviews are courtesy of yourBusinessChannel, the company behind the Hospitality Channel. In a round of interviews in London and Berlin over the last few months, yBC asked key people in the industry to share their thoughts on the topic. Here’s how some of your peers answered …

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Briefing: how will your hotel make money?

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Let’s face it: we’re all in this to make a profit.  This briefing focusses on success strategies to keep profitable in the hospitality industry. The following interviews are courtesy of yourBusinessChannel, the company behind the Hospitality Channel. In a round of interviews in London and Berlin earlier this year, yBC asked key people in the industry to share their top strategies. Here’s how some of your peers answered …

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Briefing: always room for service with a smile

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People make the business – at least that’s what these experts say.  This briefing focusses on the importance of people in the hospitality industry. The following interviews are courtesy of yourBusinessChannel, the company behind the Hospitality Channel. In a round of interviews in London earlier this year, yBC asked key people in the industry to share their thoughts on just how important people are in the business. Here’s how some of your peers answered …

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Briefing: olympics one of many big opportunities for UK industry

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Here comes one of the biggest events London has ever played host to!  This briefing focusses on how the Olympics in 2012 will impact the hospitality industry in just less than a year. The following interviews are courtesy of yourBusinessChannel, the company behind the Hospitality Channel. In a round of interviews in London and Berlin earlier this year, yBC asked key people in the industry to share their thoughts on the ultimate sporting event. Here’s how some of your peers answered …

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Briefing: recession’s silver lining

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The global recession hasn’t been entirely doom and gloom.  This briefing focusses on ways in which the GFC has had “other” impacts on the hospitality industry. The following interviews are courtesy of yourBusinessChannel, the company behind the Hospitality Channel. In a round of interviews in Berlin and London earlier this year, yBC asked key people in the industry to share their thoughts on the recession. Here’s how some of your peers answered …

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Briefing: acquisitions are in the air

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There have been plenty of interesting acquisitions in the industry in the last 12 months – and experts are saying that this is just the tip of the iceberg.  The following interviews are courtesy of yourBusinessChannel, the company behind the Hospitality Channel. In a round of interviews in London and Berlin earlier this year, yBC asked key people in the industry to share their predictions. Here’s how some of your peers answered …

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Briefing: experts share hotel success strategies

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This briefing focusses on success strategies specifically for the hospitality industry. The following interviews are courtesy of yourBusinessChannel, the company behind the Hospitality Channel. In a round of interviews in London earlier this year, yBC asked key people in the industry to share their top strategies. Here’s how some of your peers answered …

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