Briefing: creating positive online sentiment with engaged consumers

The explosion in the way that everyone uses technology has dominated much conversation over the last few years. Technology, and more specifically the Internet, has brought new opportunities and new headaches for some in the way they communicate with stakeholders.

Consumers now engage with brands more directly in an online world which is completely segregated from the ‘real-world’ experiences they are having. Hoteliers need to react and engage with these online conversations to mitigate the risk of their brands being diluted. In this briefing we hear from:

  • María Zarraluqui, VP – Development of Melia Hotels International on the challenge of keeping up with these digitally engaged guests.
  • Gerald Lawless, CEO of Jumeirah Group on how to react to online negativity
  • Ewan Cameron, CEO of Lonrho Hotels on filtering through the information overload
  • And Robert Gaymer-Jones, CEO of Sofitel Luxury Hotels on creating that sought after online buzz.
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: understanding new disruptive technology

Business today deals with disruption on a daily basis… whether it is emails, mobiles or online content, there has been a revolution in terms of how we as individuals and businesses consume media.

What is the impact of this on hospitality? As an industry, hospitality will evolve and be disrupted, but not at the pace we are seeing in other fields of business. The premise of hospitality has not changed for 2,000 years and will continue to develop whilst maintaining its guiding principles.

Some leading thinkers and entrepreneurs appear in this briefing talking about business and how technology fits into this new mix. Including comment from:

  • Baroness Lane-Fox of Soho, the UK Digital Champion on the opportunities and cost technology delivers
  • Julie Meyer, Founder & CEO of Ariadne Capital on disruptive technologies now being engrained in life
  • Bruce Dickinson, lead singer of Iron Maiden and Airline entrepreneur on what business is all about
  • And Graeme Codrington, futurist at TomorrowToday on how computers and technology will have replaced doctors, lawyers and accountants within 10 years.

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Briefing: understanding the complexities of your business

Understanding the complexities of any business is paramount. This understanding is essential when the company grows, which of course is the ambition. Executives at the top of global organisations can now be clever with their use of proper and applicable technology.

New tools have made decision-making easier for CEOs of any organisation to manage their business from the palm of their hand. Whether they are on a development site in China, the head office in London, or on a business trip in Sydney.

Technology is continually becoming more developed and sophisticated. In this week’s briefing we hear from some experts with their thoughts on the subject.

Including comment from:

  • Gordon Drake, CFO of Kingdom Hotel Investments on measuring global financial performance.
  • Sean Worker, CEO of Bridgestreet, on his company’s decision-making framework
  • Sir Nigel Knowles, co-Global CEO of DLA Piper on how his global organisation maintain the flow of information.
  • And Andrew Sangster, of The Hotel Analyst, on forecasting your decision making.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Contemporary decision-making

Technology provides businesses with a plethora of opportunity. Most prevalent perhaps is the speed in which we can communicate, understand and react to new things at the click of a button. Without the invention of email, and other technologies, it would feel like we are all standing still.

Data being created every day now needs to be understood, and using software that is available to make sense of this is now essential. Modern day decision-making can be faster than ever before. This has both positives and negatives which are discussed in this briefing, including comment from:

  • Ed Fuller, former President & MD of Marriott International on how he managed the decisions he had to make.
  • David Scowsill, CEO of the WTTC, on the velocity of new mobile and social technologies
  • Sir Nigel Knowles, co-Global CEO of DLA Piper on the caution to be taken when making decisions quickly.
  • And Prof. Ian Goldin, of Oxford University on digesting the instantaneous online platforms.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: exploiting the data rich industry

Continuing on the technology theme, in this weeks series we try to understand how to use the data being created continuously from mobile devices, social media and feedback forums. Mining this information can help any hotel deliver that personal service that so many customers want. Reacting to this in real-time is the next obstacle, and will of course increase your customer loyalty. Hear the thoughts from key people at Hyatt, InterContinental and SwissCom below.

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