Briefing: utilising brand to stay ahead of competition
Rising above competitors is the key to any successful offering. In this weeks briefing, yourBusinessChannel speaks to some of the leaders of the hospitality industry on how getting the correct branding, throughout the hotel, is essential and the pitfalls that can be faced. People interviewed this week include Kirk Kinsell of InterContinental Hotel Group, Arthur de Haast of Jones Lang Lasalle Hotels and Guy Lean of Hospitality People Group.
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