Briefing: exploiting the data rich industry

Author: pmalone

Continuing on the technology theme, in this weeks series we try to understand how to use the data being created continuously from mobile devices, social media and feedback forums. Mining this information can help any hotel deliver that personal service that so many customers want. Reacting to this in real-time is the next obstacle, and will of course increase your customer loyalty. Hear the thoughts from key people at Hyatt, InterContinental and SwissCom below.

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