Briefing: Aligning modern innovation with business

Consumers are now associating themselves with brands like never before, therefore new product that comes to the market needs to have something to lure them to it. Innovations in design and technology allows businesses to differentiate themselves from competitors and consequently appeal to different audiences.

Some hotels are embracing new ideas to gain further market share. They are really seeing the benefit of doing something alternative and contemporary. Design and hotel features has arguably, in the past, been viewed as irrelevant but there are companies now working within hospitality whose key differentiator is this component – and they are seeing great success.

Experts this week discuss innovations and the modern day technologies that can be used to compliment their operations. Including:

• Chris Boulton, CEO of yoo, on bringing design to the hospitality world.

• Gordon Drake, CFO of Kingdom Hotel Investments about the multiple sources of income some of their hotels enjoy

• Mark Wynne-Smith, Global CEO of Jones Lang LaSalle Hotels on the investment needed for innovation

• And Ewan Cameron, CEO of Lonrho Hotels, about the correlation he sees with hotel development and social media.

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Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.