Briefing: the importance of design

Author: pmalone

It is clear that the emphasis placed on design and innovative features varies, depending on the type of hotel under construction. However, are consumers now placing more importance on hotel design in their buying patterns? Should investment into quirks and features be taken seriously by all or should it be limited to boutique hotels?

Finding the right balance is essential. An outdated hotel, in terms of features and aesthetics, can have a severely detrimental effect on a potentially returning customer.

In this week’s briefing we hear some differing perspectives on the role design plays in hotels. Including comment from:

  • Chris Boulton, CEO of yoo, on his belief that design is becoming very important across all aspects of hospitality.
  • Debrah Dhugga, Managing Director of Dukes Hotel talks about how her boutique hotel mixes vintage and contemporary design together.
  • Joe Stenson, of Queensway Group on his belief that location is much more important than the features of a hotel.
  • And Guus Bakker, of Frasers Hospitality on the new concept his company is bringing to the market.



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Video clips produced by for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.