Briefing: strategies for the Eurozone

The European region has seen massive change in the last 4-5 years. All businesses have consolidated their positions in wake of the recession. In light of this, what strategies should be employed to achieve continued growth.

Many hotel brands are embedded in the European Union and have had to completely adjust their products. Is the industry ever going to see the sort of growth and development seen pre-2007? Or is today’s market much more about innovating with existing developments and ensuring high-quality standards across the board?

The investment market in Europe has certainly been hit. Understanding when we are going to see the resurgence in deal-making is critical for the development pipelines of all brands.

Experts speaking in this week’s briefing include:

• Mark Wynne-Smith, Global CEO of Jones Lang LaSalle Hotels on the European secondary market for investment.

• Francois Baudin, of Fairmont Raffles Hotels, on what strategies they are employing in Europe.

• James Chappell, Global Marketing Director of Horwath HTL, on the current state of the European market.

• And Clive Hillier, CEO of Vision Hospitality Asset Management, with his view on the only two hot markets in Europe.

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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.