Briefing: Risk vs. Reward on the African continent

Author: pmalone

Africa has been an inherently risky market for the hospitality industry. The diversity of countries means that understanding one particular area in which to invest can be time-consuming and difficult. However, countries like Kenya and the Ivory Coast are making it much easier to open the door for international investors.

There is still a long way to go, but with compelling figures of ‘a billion middle-class citizens by 2050’ it is no wonder hotel companies are looking to secure assets for the long-term now. Videos in this briefing include clips from:

  • Chief Edem Duke, Minister for Tourism for Nigeria on investment becoming easier
  • Alex Kyriakidis, President – Middle East & Africa for Marriott International on one billion middle-class citizens
  • Roger Kacou, Minister for Tourism for Cote d’Ivoire on balancing the risk and reward of investment
  • Bani Haddad, Regional VP – Middle East & Africa, Wyndham Hotel Group, on the new rules for the African market

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Video clips produced by for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.