Briefing: the threat and opportunity of Online Travel Agents
Online travel agents have embraced the digital world as a new business platform. They have taken full advantage of the low costings, have shaken up the industry, and have forced prices down.
The efficient booking processes appeal to today’s time-strapped, bargain-hunting customers. While this is a fantastic way for brands to distribute their product to a large market, there is a risk that appearing on OTA sites will reduce direct engagement with the hotel’s own online presence.
In this briefing we have expert discussion on the changing relationship between OTA’s and hoteliers. Comment from:
- Amine Moukarzel, President of Golden Tulip Hotels on the vital role of online travel agents
- Pascal Gauvin COO – India, Middle East & Africa of InterContinental Hotels Group with tips on managing the OTA relationship
- Russel Sharpe, COO in the Hotel Division of Landmark Hospitality on OTAs being a necessary evil
- Satyan Joshi, Industry Manager for travel at Google on the way hoteliers view the OTA footprint
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