Briefing: adopting big brand strategies

All hospitality companies strategise over where the next growth market is, where can I cut costs in the current business and how can I appeal to my consumer even more? But what do the big brands think and planning for the future?

In this briefing we hear from executives at Hilton Worldwide, InterContinental Hotel Group and Accor Hotels on where they believe the growth of their brands will be. Understanding what they believe the development pipeline is can help shape the trends we may see in the future of hospitality.

Experts this week include:

  • Robert Shepherd, SVP Development and Design – Europe of InterContinental Hotel Group on strategies for a multi-brand organisation.
  • Andrew Sangster, Editor at Hotel Analyst, on what strategies the big hotel brands are employing.
  • Simon Vincent, President of Hilton Worldwide for Europe on the expansion of the Hilton brand.
  • And Yann Caillere, President & COO of Accor Hotels on the hospitality market in general.
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: building customer loyalty in the digital world

The new digital world allows all brands and individuals to communicate with each other with the click of a few buttons. But is the hospitality sector fully utilising all the tools available?

Mobile technologies now allow General Managers and other executives to understand exactly what is going on in real-time. This has never been achievable before, and it will only improve over time.

By being clever with contemporary technologies, brands can build advocacy and loyalty in a very personalised and specific way. Building this loyalty and the techniques of doing so are discussed in this week’s briefing.

Including comment from:

  • Sean Worker, CEO of Bridgestreet on understanding his customer needs 24/7.
  • Andrew Sangster, of the Hotel Analyst, on building a picture of consumers in real-time.
  • Robert Shepherd, SVP of Development and Design for IHG Europe, on what techniques IHG are implementing to build brand advocacy.
  • And Peter O’Connor, of the Essec Business School, on tactics for achieving loyalty with online consumers.

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: contemporary hospitality innovation

Innovation within hotels is an essential part of hotel construction. Letting rooms go too long without renovation can severely damage a brand, especially when pictures and opinion can be readily shared at the click of a button. But how can you be innovative without huge investment.

Some of the leading brands are taking new steps to reduce costs with room construction as well as renovating old rooms to come in line with the modern-day consumer.

How innovative can you be with a hotel room though? Many believe that the real innovation we are going to see is in marketing and communication of brands rather than the physical innovations of a hotel.

These issues are discussed in this week’s briefing. Including comment from:

  • Robert Shepherd, of InterContinental Hotel Group speaking about constructing rooms off site to reduce costs.
  • Andrew Sangster, of Hotel Analyst, on innovations seen in communication not engineering.
  • John Brennan, CEO of Jurys Inn Hotels, on the investment his company is undertaking in technology
  • And Guus Bakker, of Frasers Hospitality on equipping rooms with relevant technology.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: using data intelligently

The proliferation of data has never been so prevalent. Information is being created like never before. Customer interaction in hospitality through technology and software has been used for some time. As these systems become more sophisticated, companies can in turn be much more targeted and personalised in the way they interact with their customers.

The problem in all industries isn’t so much getting the data, it is understanding the data and what it means for future decision-making. Experts believe that 80% of the data that is needed in contemporary decision-making now sits outside your business.

This week we hear from technologists, hoteliers and analysts on their perception of how this is impacting every business, including:

  • Simon Vincent, of Hilton Worldwide on his company using the data of a 30million strong loyal database of customers
  • Sean Worker, of BridgeStreet on the balance needed between technology and real experience.
  • Andrew Sangster, of Hotel Analyst on the lack of analysis the hospitality industry is doing on the vast data they create.
  • And Peter O’Connor, of the Essec Business School on how hospitality can be utlising the data more effectively.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Opportunities growing in emerging economies

It is no secret that the emerging economies are now seeing some very good results in terms of growth and ROI. This is the case across all industries not only for the hospitality sector.

Integral to anyone moving into these areas is the need for a local partner who understands the continuing obstacles faced with a fast-moving, unknown market.

In this briefing we hear from:

  • Konstanze Auernheimer, of STR Global, on the conditions for opportunity in hospitality across all 4 BRIC economies
  • Andrew Sangster, of Hotel Analyst, speaking about measuring the risk and reward of moving into these markets.
  • And James Lisbon, of Mishcon de Reya, about investment opportunities in Russia, Latin America and Africa
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Briefing: effects of recession still being felt

There are still many effects that the recession has bought on the hospitality market. Not least the fact that we are not yet seeing the buoyancy that was seen pre-2007. Sharing their thoughts in this week’s briefing are experts that give insights on a variety of variables that could still effect the nature and speed of the recovery. Experts include, Sir David Michels, of Michels & Taylor, Martin Armitstead of Wyndham Hotel Group and Michael Hirst of CB Richard Ellis.

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