Tag: Hotels & Hospitality

Briefing: Hospitality leadership is more than revenue management

Posted on by Guy Lean

A survey published in the Harvard Business Review has revealed that the top two leadership qualities, as rated by global leaders, are having ‘high ethical and moral standards’ and ‘providing goals and objectives with loose guidelines/direction’. In hospitality, leaders at hotel management level and brand executive level have different but equally important roles to play in the success of a business.

In these videos industry experts discuss the importance of good leadership in hospitality:

In 2016, 89% of companies see leadership as an important or very important issue (up from 87% in 2015). That is according to Deloitte’s Global Human Capital Trends 2016.

As a business or industry develops leaders must be able to change and learn. This was reflected in the number four choice in the HBR survey; having ‘the flexibility to change opinion’.

One report that focused on leadership in a world of change is IBMs Global C-suite Study. This found that today’s CEOs say technology is the chief external influence on their enterprises. They think that user-based mobile solutions and cloud computing will be big drivers of change. 82% of the CEOs surveyed expect to engage more digitally over the next 3 to 5 years.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Demand for data services

Posted on by Guy Lean

A report from KPMG has found that 58% of organizations have difficulties evaluating data quality and reliability. Only 19% say they are currently ‘very satisfied’ with the insights their Data and Analytics tools provide. And only 14% think they have all the talent and capabilities they need to fully leverage data and analytics.

Relevant information and statistics can be provided by data collection or research services, or can be a result of good data systems within a hotel.

In these videos experts discuss services they offer to the hospitality industry and its customers:

KPMG’s report Going beyond the data: turning data from insights into value found that 97% of organizations say they are using Data and Analytics in some area of the business and 81% of respondents have improved their understanding of customers. There are a multitude more ways data can help organisations to make accurate and fast business decisions and sell their product effectively if they are able to leverage data properly.

In 2016 Snapshot will launch a new Hotel Analytics platform. The products is promised to be “Glanceable. Actionable. Effortless.” The platform has need significant investment to build, some of which came from long standing hotel market data & benchmarking company STR Global, and €25 million of which came from China based IT company Shiji Networks. The overwhelming volumes of data in the industry have long been both an opportunity and a headache to figure out. This product will surely appeal to many.

This is one of many companies responding to the demand for clarity of data. As discussed in the above videos UK based research company BDRC Continental provide research to a variety of industries including hospitality. Maxxton provides IT solutions and services. The online travel agents like Expedia have access to a phenomenal amount of data spanning many brands and therefore can gain a great perspective on the industry. And technology companies such as Seranata Intraware provide solutions for hotels to organise their data.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Understanding Millennial priorities

Posted on by Guy Lean

The latest research on millennials from Choice Hotels found that 33% of Millennials would put off buying a home to take a dream vacation.

Holidays remain as desirable as ever. Particularly for this young generation where an opportunity to have a new experience can take priority over other areas of life. The study also found that 12% of Millennials have quit their job to take a vacation or go to an event such as a concert.

In these videos four experts discuss the behavior of Millennial travellers:

Choice Hotel’s study Uncovering the Millennial Mindset looked into the behaviours and priorities that Millennials have when taking a holiday. The survey polled 1,000 U.S. adults, ages 18-65 between September 30 – October 3, 2015.

It highlighted some differences between a Millennial at home and a Millennial on holiday, finding that 27% of Millennials have stayed in a hotel to impress someone and 79% of Millennials say they are more adventurous about eating and drinking when travelling.

The industry has had to drastically change to cater to emerging distribution methods. But tradition has not been shunned altogether, with 35% of Millennials will still turn to the friendly help of a travel agent to make their decision.

Not all the generational shifts are as drastic as the move to online research and booking. The study also found that 61% of Millennials carry hand sanitizer when travelling—more than any other generation. And 30% of Millennials keep earbuds in their ears when travelling so people don’t talk to them.

The study highlights the Millennials appreciation for instant rewards. It states that 69% of Millennials see freebies (such as snacks/sandwiches/to-go breakfast) as more important than opportunities for increased loyalty or reward points. And 43% of Millennials believe that if you do sign up to a rewards program you should receive your first benefit straight away.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Understanding brand power in a new landscape

Posted on by Guy Lean

What does it mean to be a hospitality brand in 2015? Travellers today will not be as influenced by a brand name as they once were when booking accommodation. According to Mintel Group, 48% of guests will not visit the hotel’s website before arrival, and 79% see price as a key factor when choosing a hotel. However strong brands in the industry are still growing.

These videos look at the way new brands are developing, how powerful brands are staying relevant, and what might happen with brands in the future:

In todays’ hospitality landscape technology has changed distribution forever, given independents more power and has sparked the emergence of new brands.

There is some debate over the possible consolidation of brands in the future as discussed in the above videos.  At the moment more and more brands are being created, often within existing brands, to serve new markets.

In other industries the power of the brand is still immensely strong particularly in the technology industry. Apple currently tops Forbes list of The World’s most Valuable Brands, with a brand value of $145.3 Billion. Microsoft, Google and Coca-Cola and IBM make up the rest of the top 5.

The MKG group’s Hospitality database shows that in January 2015, IGH was the top ranked Hotel Brand. It had 710 295 rooms and a growth of 3.4% on 2014. Hilton and Marriot were ranked 2nd and 3rd and showed growth of 5.4% and 5.9% respectively.

A survey from BDRC found that 42% of European leisure travellers rate review sites as important when selecting a hotel for leisure. In comparison 36% rate hotel brands and important. BDRC also found that leading brands can still command a higher price than unknown brands, with an uplift of €26.98 in the luxury market.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

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