Briefing: Serviced apartment sector is mature and growing

A new report from Travel Intelligence Network (TIN) shows that there has been a 14% growth in the serviced apartment supply chain globally since last year. The report, commissioned by The Apartment Service, found that there are almost 750,000 serviced apartments worldwide. It shows that serviced apartments are increasingly used by businesses for project work. And, like the rest of the hospitality industry, this sector has not gone unaffected by changes in distribution with 75% of operators receiving bookings from OTAs.

As serviced apartments gain prominence in the hospitality industry, four experts discuss the unique benefits and challenges of business and investment in the sector:

According to The Apartment Service: ‘The report highlights that the serviced apartment industry has reached a level of maturity that is showing future growth of supply.’ Deals are being done across the industry. At the end of 2014 there were approximately 1.700 units in the development pipeline in London according to the UK Serviced Apartment Report – Q4 2014 by Savills. There is also strong industry growth in Scotland with RevPAA up 16.2% year on year.

A recent merger between SACO and Oaktree Capital Management, announced on the 2nd March 2015, has resulted in the formation of a £60m hospitality company. The combined company has an inventory of 1645 apartments and is launching a new brand – Beyonder ApartHotels, which will focus on millennial travellers and will open its first ApartHotel in December 2015.

Frasers Hospitality announced the development of a new property in Hamburg recently (20th March 2015) which is the 50th city the company has entered.

Dublin based serviced apartment company StayCity has 1000 apartments across Europe and is due to open properties in Birmingham, Lyon and London in 2015.

And an industry leader BridgeStreet Global Hospitality, which rebranded last year, is going strong with 50,000 apartments in 60 countries and a collection of awards.

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Briefing: hospitality a key driver of economic growth

The value that hospitality creates for all economies across the world is sometimes overlooked by the global governments. This is exacerbated by the hotel industry being historically very poor at coming together in one-voice and explaining eloquently how significant a thriving hotel market can be to an area, region or even country.

In this briefing we hear from key experts about the consequences of a thriving hospitality industry and what the sector could be doing more of to push governments to recognise it as a stable hedge against economic instability. Including comment from:

  • Paul Slattery, Director of Otus & Co. Advisory on the next 10 years being crucial for global governments
  • Gaël Le Lay, Head of Hotel Investment for AXA Real Estate on the hotels sector growth being correlated with economic development
  • Robert Gaymer-Jones, CEO of Sofitel Luxury Hotels on pushing governments further to encourage tourism
  • Marc Socker, Senior Director – Hotel Fund Management of Invesco Real Estate on what he wishes David Cameron, Prime Minister of the United Kingdom, would do for the industry

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Briefing: an appetite for investment in the Middle East

With the world’s eye currently focused on specific parts of the Middle East, it is important to also focus on the huge opportunity open to hospitality and other industries throughout areas of the Middle East. This broader market is one of huge growth and potential for all sorts of hotel product and the pipeline for new developments is massive.

Understanding where the opportunities lie is important, and whether demand is continuing to outstrip supply in some of the most prolific hospitality markets including Saudi Arabia and Dubai is discussed by our leading experts in this briefing. Including video clips from:

  • Elizabeth Winkle, Managing Director of STR Global on the incredible pipeline in the Middle East
  • Bob Loewen, COO of Wyndham Hotel Group on bringing their brands to the Middle East
  • Christopher Knable, COO of Katara Hospitality on the opportunity the World Cup brings for hospitality
  • And Darroch Crawford, Managing Director of Premier Inn Hotels LLC on the market demands in Dubai
 


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Briefing: ingredients for deal making

Many components of what makes a great deal in hospitality haven’t changed in many, many years, however, there is an a continual evolvement of how deals can be struck and what is need to get that agreement over the final few hurdles.

Understanding the risk and what to consider when investing in new areas is key and many believe the emphasis towards long-term contracts is very real with investors wanting to ensure steady returns rather than immediate gain.

Experts discussing deal-making this week include:

  • David Thomson, COO of JA Resorts & Hotels on the importance of a partnership
  • Christian Mole, Executive Director – Transaction Advisory Services of Ernst & Young LLP on the long-term trend
  • Rob Seabrook, Head of Hotel Transactions for Savills on the need for good cash flow
  • And Gaël Le Lay of Head of Hotel Investment, AXA Real Estate on what they look for in a good deal
 


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Briefing: the potential for European growth

With the slow recovery from the global economic crisis in Europe and the growth in markets in the Middle East and Asia, it is likely that European countries and cities will struggle for some time.

What Europe does have on its side is maturity and some don’t believe the doom and gloom sentiment. The secure markets of London and Paris will always remain but picking further opportunities will be a bit more of a challenge.

Experts this week discuss the difficult task for the European continent and what needs to be done to get back to pre-2007 stability. Comments this week include from:

  • Rob Seabrook, Head of Hotel Transactions for Savills on the uncertainty seen in Europe
  • Nick van Marken, Partner & Global Head for Travel, Hospitality & Leisure for Deloitte on reasons to be optimistic about Europe
  • Patrick Sanville, Director of Hotels for BNP Paribas Real Estate on the continued growth of London and Paris
  • And Thomas Page, UK Head of Hotels & Leisure for CMS on provincial rates struggling in Europe
 


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Briefing: Europe needs to demonstrate growth to attract investment

With the green shoots of growth being seen across the European market, many believe we are seeing early optimism for not only the hospitality sector but all industry. However, with increasing influence of alternative markets, like China and Brazil, the EU needs to showcase itself as a great place too for capital investment.

As a mature market it has many strengths and we have seen a resurgence in deal making. The long-term prospects of hospitality are paramount, but with the incessant need for short-term returns, is Europe going to be able to show strong enough growth for investors to persevere? In this briefing we hear from:

  • Arthur de Haast, Chairman – Hotels & Hospitality Group for Jones Lang LaSalle on confidence being seen in the market.
  • Josh Wyatt, Partner – Hospitality & Leisure at Patron Capital Advisors LLP on whether Europe is the most exciting place for investment.
  • Richard Candey, Senior Director – Head of Hospitality for DTZ on the resurgence in deal making across Europe
  • And Andrew Taylor, National Head of Leisure for NatWest on London being a very different market to anywhere else in Europe.
 


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Briefing: investment in hospitality for 2013

In this briefing we hear from experts about the market for deals and the expectations of where they see the future of the market for 2013. Many believe that the industry has turned a corner and deal activity is now picking up. However, a degree of caution remains as we move out of the financial crisis. Shards of optimism are running rife in the industry, but is this positivity justified as we move further into the year.

In this briefing we hear from:

  • Laurence Geller, CEO of Geller Investment Company, on the market for hotel investment
  • Nick van Marken, Partner – Global Hospitality Leader of Deloitte on what is needed to unblock the deal activity pipeline
  • Clive Hillier, CEO of Vision Hospitality Asset Management on the obstacles to be overcome to increase deal flow
  • And Andrew Taylor, National Head of Leisure for NatWest on whether or not banks are lending
 


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Briefing: appreciating the growth opportunities in Africa

The Tipping Point for Africa has been imminent for a long time. The continent clearly holds huge opportunities, but the complexity and size of the 50+ countries means it is often very difficult to get product there. Having said that, many Governments are working together to try to encourage and break down the barriers for investment, as explained by Dr Nelson Githinji, the Tourism Secretary for Kenya.

For whatever reason, some African countries currently have no branded hotel product within their borders at all and although there are intricacies which need to be ironed out, you certainly shouldn’t dismiss Africa. Reasons why are explained in this briefing by:

  • Patrick Fitzgibbon, SVP Development – Europe & Africa of Hilton Worldwide describes the plethora of opportunity on the continent.
  • Dr Nelson Githinji, Tourism Secretary of the Ministry for Tourism – Kenya, on the concessions for those who invest.
  • Jalil Mekouar, of Jones Lang LaSalle Hotels on the resurgence of curiosity seen for Africa
  • And Joy Albright of the African Export-Import Bank on where she sees the appetite for investment

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Briefing: opportunity in Africa

The African continent is vast and one where there is a wealth of opportunity. Risks associated with the continent means many approach investing in the area with trepidation. However, many believe we are seeing its final dawn.

Some countries don’t have a branded hotel located within it, others are resource heavy and with a growing middle class the chance to really make headway is apparent.

Experts this week include:

  • Gordon Drake, CFO of Kingdom Hotel Investments, on a resource-laden continent
  • Timothy Lloyd Hughes, of Deutsche Bank, on Africa being another arrow in the BRIC bow
  • Peter Norman, of Hyatt International, on the inevitable chance there is now with Africa
  • And Nick van Marken, Hospitality Leader of Deloitte, on how Africa’s fragmentation resulting in opportunities for many.
 


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Briefing: new look investment market

With the remaining liquidity issues from the recession feeling like a little bit of a hangover, the market for investment has seen real change. Appreciating and understanding the new ways as to where hospitality will see investment is integral.

Who are the new investors? What does the market look like at the moment? How can you ensure investment into projects? These are just a few of the questions answered in this week’s briefing.

Experts include:

  • Timothy Lloyd-Hughes, of Deutsche Bank, on the new investment coming to the market
  • Mark Wynne-Smith, Global CEO of Jones Lang LaSalle Hotels, on the organisations in the middle of the financing gap.
  • Nick van Marken, Global Hospitality Leader of Deloitte LLP, on the new product that is coming to market.
  • And Kingsley Seevaratnam, of Westmont Hospitality Management, on the power of relationship lending against new investors.
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