Tag: Red Onion Gmbh

Briefing: Guest data and great staff combine for the ultimate personalised experience

Posted on by Guy Lean

Data has been a hot conversation topic for a long time now. Personal information holds the secrets to your guests’ desires and is more available than ever. If data helps companies to ‘understand’ their customer, then the customer should reap the benefits. Once the guest arrives at a hotel there is no substitute for intuition. But staff must be equipped to use data on the fly to personalise service.

In this briefing four experts discuss how personalisation is the key to a great hotel experience. Comment from:

  • Frank Croston, Partner, Hamilton Hotel Partners on using consumer data to personalise promotions

  • Anton Bawab, Regional President, Viceroy Hotel Group on intuitive staff offering a more personalised service

  • Michael Levie, Chief Executive Officer, citizenM on valuing service with a smile

  • Stephan Balzer, Chief Executive Officer, Red Onion GmbH on more personalised stays being possible if hotels utilise data

 

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Industry Disruptors Part 2- A focus on Airbnb

Posted on by pmalone

Airbnb is an immensely successful hospitality player with products across 190 countries. It has housed 15 million guests in just six years of existence, is already one of the largest market players and has recently updated its look to emphasise its brand concept of ‘belonging’. The business model is an extension of the B&B idea. It is a digital platform that allows people to rent all or part of their houses to other travellers.

Should the hotel industry feel threatened by the sharing economy? What will be the impact of regulation? And what can the industry learn from Airbnb? Answering these questions are:

  • Stephan Balzer, Chief Executive Officer, Red Onion GmbH on a shift in the market that could see hotels close

  • Russell Kett, Chairman – London Office, HVS on the need for careful regulation of new hospitality products

  • Steve Lowy, CEO & Founder, umi Digital on using Airbnb to make purchases

  • Shaun Hinds, Managing Director – International Operations, BridgeStreet Global Hospitality on why Airbnb isn’t a great threat

 

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

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