Briefing: adopting big brand strategies

All hospitality companies strategise over where the next growth market is, where can I cut costs in the current business and how can I appeal to my consumer even more? But what do the big brands think and planning for the future?

In this briefing we hear from executives at Hilton Worldwide, InterContinental Hotel Group and Accor Hotels on where they believe the growth of their brands will be. Understanding what they believe the development pipeline is can help shape the trends we may see in the future of hospitality.

Experts this week include:

  • Robert Shepherd, SVP Development and Design – Europe of InterContinental Hotel Group on strategies for a multi-brand organisation.
  • Andrew Sangster, Editor at Hotel Analyst, on what strategies the big hotel brands are employing.
  • Simon Vincent, President of Hilton Worldwide for Europe on the expansion of the Hilton brand.
  • And Yann Caillere, President & COO of Accor Hotels on the hospitality market in general.
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: China’s ground-breaking demand

The unrelenting growth of all industries in China is too much to ignore for the big hotel brands. Entering this market isn’t as simple as cut and pasting Western philosophies into the new cities. Strategic alliances need to be sought and alternative business techniques understood.

Of paramount importance is capitalising on a fast-growth market. Whether that be creating new brands or twisting existing ones, many brands are attempting to be malleable in this Chinese market.

In this briefing we hear from key experts on their thoughts about China. Including:

  • Ed Fuller, former President and Managing Director of Marriott International on the unprecedented growth in hotel development.
  • Yann Caillère, COO of Accor Hotels, on Accor’s strategy for tackling the Chinese market
  • Chris Boulton, CEO of yoo on demand for hotels, particularly branded ones.
  • And James Chappell, of Horwath HTL, on a different development perspective in Asia.

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: global opportunities in 2012

Appreciating where the opportunities lie in the global marketplace is essential to maintain the growth of any business. There are many differing opinions on where these areas of growth lie; should brands be re-investing in their current portfolio or should they be aggressively pursuing new products?

The impacts of the recession are still being felt in deal-making and there has been a fundamental change in the way deals are put together. However, there are some opportunities that are too good to miss – what they are is discussed in this briefing.

Including comment from:

  • Gordon Drake, CFO of Kingdom Hotel Investments on investing in their current portfolio
  • Yann Caillere, COO & President of Accor Hotels discussing what he sees as the key countries for 2012
  • Peter Norman, of Hyatt International on the current opportunity to buy more assets
  • And Francois Baudin of Fairmont Raffles on where they see growth worldwide.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: strategies for tackling European market

Europe is a continent which has seen dramatic change in the last 5 years. The landscape for deal making has completely changed, consumer demand has shifted and there is still a need for Europe to find its footing after a troublesome few years.

In this briefing we get a few perspectives on companies strategies for this market. Are there better opportunities elsewhere? Is recovery going to be easy? Where do the opportunities lie?

We hear from:

  • Simon Vincent, President – Europe for Hilton International on where he sees the opportunities.
  • Yann Caillère, President & COO of Accor Hotels, on what sectors are seeing growth in Europe.
  • Nick van Marken, Global Hospitality Leader at Deloitte on the continent’s recovery after the recession.
  • And Francois Baudin, of Fairmont Raffles Hotels on where they are focusing their efforts.
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If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Dragon breathing fire on Chinese market

The emergence of China as a dominant global player is no secret. Capitalizing on this new opportunity is something which many hospitality brands have been looking to tackle for some time.

Many questions have arisen due to the assumption that Western products will appeal to Chinese consumers. This is not the case. In this briefing we hear from key executives on tackling this exciting and growing marketplace, including:

  • Taleb Rifai, Secretary-General of the World Trade Organisation (UNWTO), on the wrong perception of the Chinese market but the opportunity that lies there
  • Ed Fuller, Former President & CEO of Marriott International, on the markets that the brand are looking to enter
  • David Scowsill, President & CEO of the WTTC, on the growth seen in China
  • And Yann Caillère, COO of Accor Hotels on appealing to the Chinese consumer.
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If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

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