Briefing: A good reputation goes a long way
A new study from Resonance Consultancy has named London as the World’s Best City Brand. The results were based on analysis of social media comments about cities, by both locals and visitors. So how important is it that people are talking about your brand online, and how far are hospitality companies relying on Social Media for feedback on their performance?
Four hospitality experts discuss word of mouth and building a loyal customer base:
Outside of Social Media, performance on dedicated review sites continues to have a great impact on a hospitality business. ReviewPro’s 2016 Top Luxury Hotel & Brand Report, found that Luxury Hotels receive 1,008 reviews on average per hotel per year. Within that, an amazing 83% were positive reviews.
China had the largest number of top of top rated luxury properties in ReviewPro’s report, and had experienced a dramatic increase of +46% reviews year-on- year, further reflecting the fast changing developments in China.
The UK had the third most top reviews and unsurprisingly the Maldives had the second largest number of top rated luxury properties.
To return to Resonance Consultancy’s Word’s Best City Brands Report, the full top 5 best city brands were found to b: London, Singapore, New York, Paris and Sydney.
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Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.