Briefing: is hospitality harnessing online data?

The explosion of social networks in the past couple of years has opened new opportunities to engage with customers. People are quick to post comments, ask questions and write reviews. This trend is only going to continue.

Organisations cannot remain on top of everything that is going on, but they certainly need to be aware of what is being said. With numerous ‘listening’ tools in the market there is a need to be intelligent with online commenting as a business as well as getting a feel of what the market is saying about you.

But is hospitality doing enough in the digital world? This question is answered in this week’s briefing, including comment from:

  • Sean Worker, CEO of BridgeStreet on whether the industry is using the data intelligently.
  • Andrew Sangster, Editor of Hotel Analyst on applying the data to the consumer.
  • John Brennan, CEO of Jurys Inn Hotels on using data to target his customers.
  • And Peter O’Connor of the Essec Business School on the industry uptake of the new social technologies.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: deal making for hotel ownership

Europe’s financial predicament for the past couple of years seems to be correcting itself. But what does this mean for owners of hotels, and more importantly potential owners of hotels?

What are the components of a new development that will ensure financing? And what type of owner is emerging following the financial crisis of 2008? The hospitality industry always provides an opportunity to do a deal due to its global ubiquitous nature. Tourism isn’t a dying industry.

In this week’s briefing we hear from key experts on the changing nature of hotel owners and where the new opportunities lie. Including comment from:

  • Frank Croston, Owner at Hamilton Hotel Partners on the revolving door of ownership being seen.
  • Timothy Lloyd-Hughes of Deutsche Bank on which projects get the funding needed.
  • Clive Hillier, CEO of Vision Hospitality Asset Management, on where he believes the opportunities lie.
  • And Nick van Marken, of Deloitte on the need for cash in deal-making, now more than ever.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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