Briefing: leveraging social networks in hospitality

Social media has opened new channels for brands to talk to their consumers. Whether it is Facebook, Twitter, TripAdvisor, or the plethora of others, all these tools are integral to any hospitality business looking at a cohesive marketing message.

However, ensuring that you are on the right platforms is probably the hardest conundrum. Due to the wealth of options understanding the online message you want to send out is vital. The most challenging aspect of this is that it is different for every business.

Is hospitality far behind other industries on this issue? What can be done about it? Understanding what can and can’t be achieved is discussed in this briefing, including interviews with:

  • James Chappell, Global Marketing Director of Horwath HTL, on how the industry is grappling with these new tools.
  • Clive Hillier, CEO of Vision Hospitality Asset Management, on social media not growing revenue streams.
  • Steven Rudnitsky, of Dolce Hotels & Resorts on a new generation of consumers.
  • Peter O’Connor, of the Essec Business School on how to utilise social media networks
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: global opportunities in 2012

Appreciating where the opportunities lie in the global marketplace is essential to maintain the growth of any business. There are many differing opinions on where these areas of growth lie; should brands be re-investing in their current portfolio or should they be aggressively pursuing new products?

The impacts of the recession are still being felt in deal-making and there has been a fundamental change in the way deals are put together. However, there are some opportunities that are too good to miss – what they are is discussed in this briefing.

Including comment from:

  • Gordon Drake, CFO of Kingdom Hotel Investments on investing in their current portfolio
  • Yann Caillere, COO & President of Accor Hotels discussing what he sees as the key countries for 2012
  • Peter Norman, of Hyatt International on the current opportunity to buy more assets
  • And Francois Baudin of Fairmont Raffles on where they see growth worldwide.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: understanding the impact of the Olympics

The imminent arrival of the Olympics in London is getting closer and closer, 15 days in fact! But what impact will the Olympics have on the UK and the continuing developments in hospitality.

Will the Olympics position London for future events, or will the legacy of the Games have little effect on the industry in London? These thoughts are discussed in this week’s briefing, including comment from:

  • Peter Malone, Managing Director of Madison Mayfair on how he believes that the initial positive impact will have little longer term effect.
  • Debrah Dhugga, Managing Director of Dukes Hotel on the plans needed for 2013 in London.
  • Joe Stenson, Director of Hotels for Queensway Group on the real impact from the Games being seen in 6 months time
  • And Colin Stanbridge, Chief Executive of the London Chamber of Commerce on what opportunity there is for the future of London after being in the spotlight.

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: consolidation in the hotel industry

As the market for deals is still stuttering to start, hoteliers are looking for alternative avenues to do deals. Where there is over-supply and low room rates consolidation seems like the logical step. But what does this mean in real terms? and when will we see consolidation come to the market in a serious way?

In this briefing we hear from key industry experts about understanding where the future lies for hotel deal-making. Including comment from:

  • Nick van Marken, of Deloitte LLP on banks and hotels consolidating their positions.
  • Sir Nigel Knowles, co-Global CEO of DLA Piper, on factors delaying consolidation in the hospitality industry.
  • Andrew Sangster, Editor of Hotel Analyst, on after the economic dust has settled, what happens now?.
  • And Timothy Lloyd Hughes of Deutsche Bank on hoteliers adding value to current assets.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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