Briefing: Learning to evolve is key to success

In a survey by Gap International, 34% of executives ranked Mind-set/Attitude as the most important attribute for the success of great business leaders.  31% ranked People Skills/Team Building as most important, while only 15% rank Industry Experience this way.

In an industry that is constantly evolving, no one can expect that the same skills will always see them to success. Having an organisation that embraces change is the key to making progress. Leaders need to be open to new ideas and be willing to take the time to learn about new developments.

Our experts discuss growth and evolution in a changing world:

The way leaders deal with change and growth is very important as it can directly affect the attitudes and performance of employees within the organisation. A report by Towers Watson found that communication in an organisation going through change can be 6% worse than in an average company, whilst a high performing company could be 16% above average, making a 24% difference between the two. Company image can fall down by a massive 14% and empowerment can go down by 6%.

The study also found that a preference for change amongst employees can increase their engagement at work. The report found that among employees who prefer change 57% were engaged, while among those who preferred stability, only 19% prefer change.

So a positive attitudes toward change across the board can keep companies moving forward with the changes that are happening around them.

The Gap international study, surveyed 301 senior executives at companies in the United States with revenues of $1 billion or more.

The Towers Watson 2014 Global Workforce Study surveyed more than 32,000 employees across a range of industries in 26 markets around the world.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Mobile is now the leading digital platform

A new report by comScore has found that mobile is now the leading digital platform. The report found that total activity on smartphones and tablets accounts for 62% of time spent on digital media. It states that mobile applications alone now represent the majority of digital media usage (54%).

This has implications for many of the processes within the hospitality industry. In this briefing four hospitality experts discuss embracing mobile:

As discussed in our briefing at the beginning of the year, 2015 always had the potential to be the tipping point for mobile commerce. Mobile capabilities are increasing all the time. This year saw the release of Apple’s iPhone 6, and rumours are already flying about the iPhone 7. Meanwhile Google’s AMP Project aims to speed up page loading times on its mobiles so they are more convenient to use.

According to a report by Forrester there are 30 billion mobile moments happening every day. These moments are defined by Forrester as times when somebody turns to their mobile phone in order to get information or a service immediately. They also found that 70% of US adults spending almost two hours per day on their mobiles. So when someone turns to their phone for a mobile service. Will you be there?

Whilst mobile use is increasing, research shows that smartphone ownership is nearing saturation. Pew Research Center has found that 86% of Americans own a smartphone, up only 1% from 2014. At the same time ownership of computers and laptops has reduced from 89% in 2012 to just 78% in 2015, again highlighting the switch to mobile devices including smartphones and tablets.

So what’s to come for hospitality and mobile use in 2016? A report from eMarketer has predicted that “In 2016, 51.8% of travellers who book trips via digital means will do so using a mobile device” The report also states that; “Out of the 48.5 million US adults who book trips via mobile this year, 78.6% (38.1 million) will use a smartphone to do so.”

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

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