Briefing: Global Majors homogenising their hotel product

Innovation and design can be a real struggle for the ‘Global Majors’ as current products on the market can look outdated, uninspiring and uninviting to guests very, very quickly. This is especially the case in large chains where you need to retain the ‘look and feel’ of a hotel offering globally as well as retaining a good cost base.

When deliberating this conundrum there are two options, update existing brands, or create an entirely new one with a slight twist and a different offering to a market you haven’t served quite as well in the past. Guarding against a lacklustre hotel product is a continually changing beast and something discussed in this week’s briefing, including comment from:

  • Nick van Marken, Global Hospitality Leader for Deloitte LLP on the new brands being introduced
  • Peter Verhoeven, COO for ibis Brands Europe on ensuring against a homogenised product
  • Puneet Chhatwal, CEO of Steigenberger Hotel Group on innovation for the competitive edge
  • And Josh Wyatt, Director for Hospitality & Leisure for Patron Capital Advisers on the challenges with innovation and design for hospitality
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: hospitality a key driver of economic growth

The value that hospitality creates for all economies across the world is sometimes overlooked by the global governments. This is exacerbated by the hotel industry being historically very poor at coming together in one-voice and explaining eloquently how significant a thriving hotel market can be to an area, region or even country.

In this briefing we hear from key experts about the consequences of a thriving hospitality industry and what the sector could be doing more of to push governments to recognise it as a stable hedge against economic instability. Including comment from:

  • Paul Slattery, Director of Otus & Co. Advisory on the next 10 years being crucial for global governments
  • Gaël Le Lay, Head of Hotel Investment for AXA Real Estate on the hotels sector growth being correlated with economic development
  • Robert Gaymer-Jones, CEO of Sofitel Luxury Hotels on pushing governments further to encourage tourism
  • Marc Socker, Senior Director – Hotel Fund Management of Invesco Real Estate on what he wishes David Cameron, Prime Minister of the United Kingdom, would do for the industry

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: the age of data

Hospitality is one of the most data rich industries on the planet. There is no doubt that most industries are truly envious of the depth of knowledge and understanding the industry has about every single person that walks through the doors. Data that can be so specific to an individual’s preferences when staying in a hotel.

How can the industry use this vital information in order to make a customer’s experience truly engaging?

The opportunity that the digital world now affords hospitality is prevalent on so many different levels and experts this week discuss where to exploit this data abundant industry. Including comment from::

  • Sean Worker, CEO of Bridgestreet on making data work for your business
  • Andrew Sangster, Editorial Director of hotelanalyst on utilising data within your organisation
  • Leo Brand, CEO of SwissCom Hospitality Services on making data personal to a customer
  • And Nigel Huddleston, Industry Head of Travel for Google on the early stage developments of permission based data
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: keeping your team and colleagues motivated

In a global hospitality organisation it can be very difficult to keep in touch with colleagues in multiple locations, in multiple languages, across multiple timezones. Motivating these cherished members of your team is a task which shouldn’t be taken lightly considering these people are conveying the brand standards to your guests 24/7.

But how do you maintain the high-standards you expect? And, perhaps more importantly, how do you retain those members of staff who are the true champions of your hospitality organisation. This is discussed in this week’s briefing, with comments from:

  • Pierre O. Botteron, VP – Human Resources for Swissotel Hotels & Resorts on the need to deliver in-house consistency
  • Gerald Lawless, President & Group Chief Executive Officer for Jumeirah Group on keeping his colleagues motivated
  • David Thomson, COO for JA Resorts & Hotels, on retaining your cherished staff
  • Robert Gaymer-Jones, CEO of Sofitel Luxury Hotels on retaining the brand philosophy globally

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

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