Briefing: like, share and embed travel experiences

Online feedback has transformed the hospitality industry. Comment cards and guest books have always allowed customers to share their thoughts on their stay, but now these experiences, both good and bad, are being shared immediately online and it’s influencing where customers choose to spend their money.

Consumers want to get a glimpse of holiday destinations before they go. They are getting their ideas directly from other visitors, not just marketing teams.

So how are hotels dealing with review websites? In what new ways can the holiday experience be shared? And can digital communities be integrated into the marketing plan? Comment from:

  • Charlie Osmond, Chief Tease, TripTease on content creation & social media driving business growth
  • Sinai Pedreschi, Director of Sales & Marketing, The Stafford London on TripAdvisor and customer feedback
  • Satyan Joshi, Industry Manager – Travel, Google on the impact of video reviews on hotels and OTAs
  • Christopher Michau, VP – Global Partner Group, Expedia France SAS on integrating social media into the travel business model
 


If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: securing a resilient, lasting hospitality industry in Africa

There is exciting growth in Africa, but what does the industry need to remember in order to build a market that works? Deals need to be solid, finances need to be secure, and the existing culture and infrastructure needs to be considered.

There is little point in rushing through a development that cannot be sustained for the future. It is also vital that there is quality in the product on offer. In this briefing four experts give their views on the key elements for successful developments in Africa:

  • Peter Greenberg, Travel Editor, CBS News with three pieces of advice for the hospitality industry

  • Olaf Schmidt, Global Sector Head – Tourism, Retail & Property, IFC – World Bank Group shares three messages from the IFC

  • Philippe Doizelet, Managing Partner, Horwath HTL – France on what the African hospitality industry could improve on

  • Rohan Patel, Director, Sankara Hotel Group Kenya Ltd on why hotel development projects must be sustainable

 


If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

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