Lessons in Leadership from a Summer of Sport

As the summer of 2024 continues to showcase some remarkable sporting spectacles, there is much we can learn from the leadership styles and strategies seen in these high-performance environments.  

By analysing the approaches of prominent figures and teams, we hope to gain insights into creating a positive workplace culture, fostering team cohesion, and driving continuous improvement.  

This article explores these lessons through the examples of Gareth Southgate, the British Olympic Cycling team, the ‘Big Four’ in men’s tennis, the Jamaican Sprint team and Tiger Woods. 

Gareth Southgate: Leadership in Football
Gareth Southgate’s leadership of the England men’s football team was marked by humility, strategic planning, and strong team spirit.  

While expectations of success grew exponentially through his reign, Southgate transformed the team into a resilient and self-believing unit by integrating younger players and fostering camaraderie. While many fans look back wishing the team could have taken the final step and win a trophy, the workplace environment that Southgate was responsible for undoubtedly contributed to England’s consistently improved performance in major tournaments. 

Hospitality leaders can learn from Southgate’s emphasis on a clear vision and strategic planning. His focus on performance over results aligns with the industry’s need for consistent service standards.  

Furthermore, Southgate’s humility and prioritisation of collective success over individual ego resonates with the hospitality’s focus on teamwork. His inclusive approach, embracing diversity and giving ownership to team members, can inspire leaders to cultivate a culture of empowerment and innovation within their organisations. 

While some fans may still rue a missed opportunity, his successor will have a very solid platform from which to build for the future and bring football home at last. 

British Olympic Cycling Team: The Power of Marginal Gains
The British Cycling team’s success in earlier Olympic Games exemplifies meticulous improvement and a culture of excellence.  

Under leaders like Sir Dave Brailsford, the team adopted the ‘aggregation of marginal gains’ philosophy, focusing on small incremental improvements that collectively lead to significant achievements. This strategy resulted in a remarkable medal haul, particularly in the 2008 Beijing and 2012 London Olympics. 

Hospitality businesses can adopt a similar approach by encouraging guest feedback, acting on this feedback to refine processes, and examining every step of the customer journey in detail.  

Understanding your guests, empowering your employees and regularly tweaking and improving processes based on feedback will help deliver excellence consistently and can lead to substantial improvements in customer service, employee satisfaction, loyalty, and profitability. 

The ‘Big Four’ in Men’s Tennis: Comprehensive Support Systems
The legendary ‘Big Four’ in men’s tennis—Federer, Djokovic, Nadal, and Murray—have set new standards for athletic excellence and sportsmanship.  

While their dominance has ended through retirement or injury, their legacy will impact the sport for generations to come. Their success was partly due to a new era of comprehensive support structures, including specialised coaches, fitness trainers, physiotherapists, nutrition and mental health experts.  

The hospitality industry can learn from this model by investing in employee development and creating a supportive environment. Just as tennis players benefit from a holistic approach to performance, hospitality professionals can thrive in a workplace that nurtures their skills and well-being. Additionally, the sport’s commitment to inclusivity and community engagement offers a blueprint for hospitality services to better meet the diverse needs of their clientele, enhancing service excellence. 

Jamaican Sprint Team: Mentorship and Specialisation
The Jamaican Olympic Sprint teams’ dominance in athletics highlights the importance of mentorship, rigorous training, and a specialised approach. The presence of sprinting legends as mentors and a ‘long-to-short’ training philosophy have been key to nurturing young talent and ensuring peak performance. 

The ‘long-to-short’ training philosophy, central to Jamaican sprinting success, involves starting the training season with longer, endurance-building runs and gradually shifting to shorter, more intense sprints as competitions approach. This method builds a strong aerobic base initially, enhancing the athletes’ stamina and conditioning.  

As the training progresses, the focus shifts to speed and power, with shorter distances and explosive sprinting exercises. This progressive build-up ensures that athletes peak at the right time, maximising their speed and performance during critical races. 

Similarly, hospitality professionals can benefit from the guidance of experienced mentors. Developing service skills progressively and specialising in niche markets or services can help businesses distinguish themselves from competitors. For instance, just as sprinters focus on specific muscle groups to enhance performance, hospitality businesses can focus on particular aspects of service, such as personalised guest experiences or high-quality dining options. The dedication, strategic development, and leveraging of unique strengths seen in Jamaican sprinters can drive excellence, ensuring that employees are well-prepared and capable of delivering outstanding service during peak periods. 

Tiger Woods and the “Big Miss”
Despite his current form, Tiger Woods is regarded as one of the two greatest golfers of all time. His coach during his most successful period was Hank Haney, who focused on identifying and eliminating the “big miss” from his game.  

The “big miss” refers to a significant, potentially disastrous error that can derail an athlete’s performance, such as Tiger’s occasional severe hook.  

By meticulously analysing Woods’ swing and technique, Haney worked to redevelop a swing that minimised the risk of this major mistake, ensuring more consistent and reliable performance. This approach helped Woods avoid errors that could have had a more substantial negative impact on his game, allowing him to maintain his competitive edge and dominate the game for so long. 

Hospitality can draw a valuable lesson from this meticulous approach to error prevention. By identifying and addressing potential major service failures—such as a significant drop in customer satisfaction due to poor service or operational inefficiencies—we can create strategies and processes to mitigate these risks. This proactive stance involves training employees to handle high-pressure situations, regularly reviewing feedback and refining processes while maintaining high standards of quality control. By focusing on eliminating the “big miss,” we can enhance overall service consistency, reduce the likelihood of significant failures, and ultimately improve guest satisfaction and loyalty. 

Conclusion
The hospitality industry stands to gain significantly by adopting leadership principles from the world of sports. From Gareth Southgate’s visionary approach and the British Cycling team’s focus on marginal gains, to the comprehensive support systems in tennis to the mentorship in Jamaican sprinting and Tiger’s ‘big miss’, these examples offer valuable lessons. By embracing these strategies, we can foster a positive workplace culture, enhance team cohesion, and drive continuous improvement, ultimately leading to greater employee satisfaction, customer loyalty, and business success. 

Hospitality People Group, remains dedicated to exploring all opportunities to provide insights and support our clients and their people strategies. Our commitment to think outside the box ensures that businesses can learn unique and valuable lessons to create lasting value and positive experiences for their employees and customers.  

If you would like to discuss your people strategy further, then please get in touch.  

Guy Lean, Managing Director – Madison Mayfair 
+44 20 8 600 1180 / +44 7813 009787  / guylean@madisonmayfair.com  


Dan Akhtar, Managing Director – HPG Advisory Services 

+44 208 600 1166 / +44 7808 157796  / dan@hpgsearch.com  


Chris Denison Smith, Managing Director – FM Recruitment
+44 20 8 600 1160 / +44 7775 711923  / chrisdenisonsmith@fmrecruitment.co.uk  


Andrea Shaw, Director – FM Recruitment
+44 20 8 600 1160 / +44 7714 236469  / andreashaw@fmrecruitment.co.uk  

 

 

 

 

A Review of the Future Hospitality Summit in Saudi Arabia: Insights from Guy Lean

The Future Hospitality Summit, held at the beginning of May in Riyadh, was a dynamic showcase of Saudi Arabia’s burgeoning tourism and hospitality industries. For Guy Lean, a first-time attendee on his inaugural visit to Saudi Arabia, it was an opportunity to witness first-hand the incredible growth potential in the region. From bold mega-projects to the cultural shifts happening across the country, the summit offered valuable insights for businesses eager to explore new opportunities. 

Vision 2030: A Unified Strategy
One of the central themes of the summit was Saudi Arabia’s Vision 2030—a strategy designed to attract 150 million visitors to the country. Guy noted that everyone he spoke with, from ministers to business executives, was fully aligned with this vision. It was clear that the leadership-driven, KPI-oriented approach had permeated every level of the industry. “The first topic of conversation is about the Vision,” Guy said. “Moving from the original target of 100 million to 150 million visitors shows the ambition. They’re incredibly KPI-driven, and everyone’s working towards the same goals.” 

Mega and Giga Projects: Scale and Ambition
Saudi Arabia’s mega and giga projects including Qiddiya and Red Sea Global demonstrate the country’s scale and ambition. Guy found the scope of these developments emblematic of the nation’s long-term vision. “These projects are vast,” Guy said. “Neom is just one of the many plans that will completely transform the region. And the Red Sea project will offer something truly unique, both from a cultural and natural perspective.” 

These projects, which could otherwise be overwhelming in their enormity, reflect a broader strategy for economic diversification. And yet, they are just the tip of the iceberg. Beyond these colossal initiatives, Guy saw an extensive focus on practical hospitality needs, like hotels in secondary cities, business accommodations, and serviced apartments. 

Warmth and Accessibility: A Cultural Shift
Despite some preconceived notions about the region, Guy found the welcome to be warm, welcoming and authentic.  At the conference, he noticed that ministers and executives were genuinely interested in hearing about new ideas and connecting with people. “The Saudis are incredibly accessible,” Guy reflected. “They’re open for business, they want to talk to you, and they’re genuinely curious about why you’re there.” 

This cultural shift was refreshing. Guy described how approachable everyone was, regardless of their seniority or title. He felt that this openness would create countless opportunities for meaningful collaboration. “The Saudis are big on collaboration,” he noted. “They want to meet you, connect with you, and understand your service. It was a breath of fresh air.” 

Sustainability and ESG Commitment
While sustainability has been recently touted as a key focus in global business (although conspicuously absent at CHRIS which we attended in April), Guy felt there was a genuine commitment to ESG principles in Saudi Arabia.  

The projects presented at the summit weren’t just ambitious; they were carefully crafted to integrate sustainable practices. This dedication to sustainability was a common thread throughout the summit. From careful consideration of the Red Sea’s unique marine life to developing tourism that respects sacred sites, Saudi Arabia seems committed to building a responsible hospitality industry. “They know the value of their land, and they’re not just going to bulldoze through it,” Guy said. 

Challenges and Strategies for Success
While the opportunities presented at the summit were vast, Guy acknowledged that businesses who may want to tap into the market would require a strategic approach. Building meaningful relationships takes time, and businesses need to be prepared to invest in repeated visits to understand the market and establish trust. “You can’t just go once and expect lots of business,” he cautioned. “It’s an going investment in time to build genuine connections.” 

Another important consideration is the emphasis on Saudi nationalisation (or Nitaqat), which aims to bring more Saudi talent into the workforce. International expertise is welcome, but Guy stressed that businesses must recognise the focus (and legal requirement) on nurturing local talent. “They want to train their own people, but they’re aware of the expertise needed to do this properly,” he said. 

The Future Outlook
The Future Hospitality Summit painted a clear picture of the future of Saudi Arabia’s hospitality sector, one marked by bold ambitions and a willingness to work with global partners. Guy was confident that, despite the challenges, the opportunities in the region are unmatched. “I’ve never seen an opportunity this big in my life,” he said. “Dubai was always huge, but this is on a different level.” 

With the ongoing concerted national effort, the projects and partnerships emerging in Saudi Arabia really could elevate the region into a premier hospitality destination. Guy left the conference optimistic that Saudi Arabia will realise its Vision 2030, with projects that offer world-class experiences while maintaining cultural authenticity and prioritising sustainable growth. 

Conclusion
In conclusion, businesses seeking growth in the Middle East would be wise to pay attention to Saudi Arabia. The nation’s ambitious Vision 2030, combined with its genuine commitment to sustainability and warm, collaborative culture, makes it an attractive destination for investment. However, success requires thoughtful planning, long-term relationship-building, and a willingness to adapt to local customs and priorities. 

For Guy, the Future Hospitality Summit was inspiring. “It was a truly authentic experience,” he said. “The Saudis are doing something really special, and I believe they’re going to pull this off.” 

If you would like to arrange a chat about your people strategies or to discuss any points raised in this article, then please get in touch on +44 (0)208 600 1182 or +44 (0)7813 009 787 or email guylean@madisonmayfair.com 

Briefing: Guest experience is better with latest tech

In a new report from Zebra Technologies, 66% of hospitality guests said that they have a better experience when hotels use the latest technology. Mobile phones and location technology are at the forefront of technology developments in hotels. Smart phone uses range from unlocking rooms, to receiving text notifications about room readiness, to receiving location based offers. The report found that 40% of guests currently use hotel apps and 70% of guests want to use technology to speed up the service they receive.

In these videos four experts discuss upgrading experience with technology:

For a long-time, hospitality businesses have been seeking to create more personalised experiences for guests through technology. The results of Zebra’s 2016 Hospitality Vision Study suggests that guests today are interested in receiving personalised treatment across the room, entertainment, and concierge elements of their stay. 86% say they are interested in having a room selected based on personal preferences such as room/window location and bed configuration. 81% say they would like to receive a personalised list of restaurants/ activities and directions, and 70% say they would be interested in receiving location based coupons and specials.

Hotels are starting to look at what they can do when they have the ability to track their guests’ locations. 74% of surveyed hotels/resorts are planning to implement location-based technologies within the next year. They would be able to track a location when the guest has a hotel app on their phone that they give permission to access their location data – in the same way that a map app uses the phones location to show a route. Then the hotel can send messages and offers that are more relevant to the guest at the time, and would know whether the guest is inside the hotel or out-and-about.”

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Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: No two career paths are the same

There are a great many people who have worked their way up the hospitality ladder to success, but there are also many who find their career path takes them into hospitality through less conventional routes. A recent survey shows that the number one reason professionals would seek a new job in 2017 is that they need a more challenging position. When seeking this challenge, people can find unexpected opportunities.

The week our experts discuss their career paths and how they got involved in hospitality:

According to Korn Ferry, challenge is the overwhelming driver of change with 76% of people stating this as the top reason to seek a new job. There are several other elements that can also influence a professional seeking new employment. The other factors stated in the study are; the professional’s efforts not being recognised in their current job (9%), the professional not liking their company (9%), or their boss (4%), and compensation being too low (5%).

Making career leaps to follow opportunity can involve changing industries or even countries. One very attractive element of the hospitality industry is that it offers great opportunities for travel and working abroad. HSBC’s Expat Explorer Survey found that 43% of millennials who have moved aboard were motivated by finding a new challenge, and 49% of expat millennials say they find their work more fulfilling in their host country than it was at home.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Personal touch still key to good service

In this digital age, more and more customer service interactions are taking place online and through multiple channels. This means that the hospitality industry’s practice of good service needs to adjust to accommodate all touch points. Northridge Group’s recent study found that over half of consumers (55%) need to use two or more communication channels before an issue is resolved. There is no substitute for personal responses, listening skills, and swift problem solving, regardless of the channel.

Hospitality experts discuss good service:

Where there are digital touch points these need to be properly monitored. But across industries, companies are terrible at being responsive online. Super Office’s, 2017 Customer Service Benchmark Report states that that 41% of companies do not respond to customer service emails.

This report also found that; “80% of businesses believe they provide excellent customer service, in fact only 8% of customers believe they are actually receiving excellent service.” This is a reminder to all not to be complacent. In hospitality, where service is paramount, companies should always be checking in on their customer’s opinions about there products and services, and adjust where they are found to fall short.

Northridge’s study has once again shown that great service can be a truly differentiating factor with six in ten consumers (58%) going out of their way to buy a product or service from a company if they know they will receive excellent customer service.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Data culture creates new risks

Data has become a key tool that a hospitality business needs to perform at its best. Now businesses must recognise the importance of using the data they have in a responsibile way. A misuse of data could be a risk to a business and could destroy trust between it and its customers. The latest research by Accenture has found that 83% of executives agree trust is the cornerstone of the digital economy.

Four hospitality experts discuss how they work with data:

As these videos show, in hospitality data can help deliver better service, and help understand how products can be marketed. It is very beneficial to embrace this in your business and culture. Technology systems in the industry are getting better at gathering and uniting data. But there is still a way to go for optimum use.

New risks arising from data use should be present in the mind of any business that take data on. According to Accenture; ‘81 percent of executives agree that as the business value of data grows, the risks companies face from improper handling of data are growing exponentially.’ And ‘80% of executives report strong demand among knowledge workers for increased ethical controls for data.’ Risk can come out of using customer data in ways they did not agree to, or unethical use of insights taken from data.

A report form Sabre suggests that with all that data use requires continual refinement as more sophisticated computer programs are created to automate data analysis processes and more and more objects become able to capture data as the “Internet of things grows”. Sabre say that “we’re still several years away from having a robust understanding of how this degree of information will change how we conduct business.”

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Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: The value of thoughtful recruitment

Recruiting new ways of thinking into your business can be very advantageous. A study by Delloite says that ‘diversity of thought’ within a team can ‘help increase the scale of new insights’ and ‘guard against overconfidence’. Teams that hold a variety of skillsets, identities, and backgrounds will challenge each other and encourage learning and innovation. Whoever you choose to bring into your business, ensure you are supporting them to achieve their best.

Our experts look at the importance of thoughtful recruitment and training:

The advantages of having diverse teams, beyond the immediate social importance, is noted in various studies. McKinsey found that ethnically diverse companies are 35% more likely to financially outperform competitors. While a study in a PNAS journal revealed that traders in diverse markets were better at accurately pricing stocks.

When recruiting new employees you should consider ‘what they can bring to the team’, and also what they can bring out in a team and what you can bring out in them. Think about more that filling a gap and relying on old habits and assumptions, but really look at how they can fit in the business and work to help them develop, as discussed in the above videos.

A drive for recruitment and upskilling in the industry is needed this year is especially in light of Brexit, which could see UK hospitality businesses losing many of their valuable staff. BHA say that “Assuming that 10% of the EU workforce (70,000) leave the sector and/or the UK each year and the industry’s total headcount grows by a conservative 1% (45,000) annually, the annual recruitment need is for over 100,000 people.”

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: The battle for bookings pivots on tech

According to Hipmunk, an online travel company, one-half of millennials say they’re “travel hackers”, meaning they know the best way to get a good travel deal. Research from Google states that only 23% of leisure travellers are confident they can find all of the same hotel and flight information on their smartphone that they can on their desktop. In the battle for bookings consumer behaviour is being swayed by on-going technological changes, opportunities for efficiency and value, and curiosity about new products.

In these videos experts discuss booking technology:

While the booking portals that travellers are using are changing, booking a holiday is still generally considered a big ticket purchase and requires a lot of consideration, planning and saving. Infact research from WordPay found that in the US, 72% of people still use instalment-based payments for vacation packages.

This also means that travel researchers are using multiple devices to ensure they have the best deal. A report from Google shows 94% of leisure travellers switch between devices as they plan or book a trip, and two thirds of leisure travellers double-check prices on a desktop after shopping.

More and more websites and opportunities for ‘travel hacking’ continue to appear. A website called Dream Cheaper is now even offering to help find travellers a better deal after they have booked.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: How entrepreneurs are changing hospitality

Recent research shows that entrepreneurs are opportunity-motivated and innovative. According to the Global Entrepreneurship Monitor, Entrepreneurial Employee Activity (EEA) is highest in the innovation-driven economies. Norway, Australia and the United Kingdom report the highest EEA rates, at 8% or more of their adult populations. Start-ups in the hospitality industry are demonstrating new and exciting ways of doing business.

In these videos experts discuss entrepreneurship and innovation:

Becoming an entrepreneur has become an increasingly common aspiration in recent years. Beyond simply finding a job to pay the bills, more people are seeking to find a worthwhile calling to dedicate their time to, and those that do are admired. 69% of entrepreneurs stated they chose to pursue an opportunity as a basis for their entrepreneurial motivations, rather than starting out of necessity.

According to the Global Entrepreneurship Monitor, 68% of working-age adults perceive high status for entrepreneurs in their societies. In the UK the percentage is even higher with 79.2% of people giving a high status to entrepreneurs, while 57.8% see entrepreneurship as a good career choice.

The 2015/16 Global Report from GEM results are based on data from 60 economies in the Adult Population Survey (APS) and 62 economies in the National Expert Survey (NES).

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Ownership structures are changing

This month, easyHotels announced the signing of a new franchise agreement for a 54 room hotel in Reading. Franchises make up the bulk of easyHotel’s rooms with 1,512 franchised rooms, verses 390 owned rooms. The hospitality industry is seeing a clear increase in franchising and management agreements, which means a separation of roles across businesses.

In these videos four hospitality experts discuss franchising and owner/ operator relationships:

The new easyHotel is an existing hotel that will be converted during 2017. The company’s expansion strategy is largely based around franchising. This agreement brings easyHotel’s total committed development projects to 1,658 rooms under development, 576 of which are owned and 1,082 are being developed by franchise partners.

Franchising and management agreements allow hospitality companies to expand quickly and diversify their porfolios. Elegant Hotels Group plc in Barbados recently signed its first ever management contract, which is also its first hotel outside of Barbados. Hodges Bay Resort & Spa by Elegant Hotels in Antigua is currently under construction and is expected to open its doors in mid to late 2017.

Similarly, earlier this year Compass Hospitality Group, one of Southeast Asia’s fastest-growing hospitality management companies, took on operations of its first hotel in Scotland; The Columba Hotel in Inverness. The hotel has 82 rooms views of Inverness Castle across the River Ness. The hotel is owned by Singapore based Seacare Hospitality.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.tv for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

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