Tag: unstructured data

Briefing: the age of data

Posted on by pmalone

Hospitality is one of the most data rich industries on the planet. There is no doubt that most industries are truly envious of the depth of knowledge and understanding the industry has about every single person that walks through the doors. Data that can be so specific to an individual’s preferences when staying in a hotel.

How can the industry use this vital information in order to make a customer’s experience truly engaging?

The opportunity that the digital world now affords hospitality is prevalent on so many different levels and experts this week discuss where to exploit this data abundant industry. Including comment from::

  • Sean Worker, CEO of Bridgestreet on making data work for your business
  • Andrew Sangster, Editorial Director of hotelanalyst on utilising data within your organisation
  • Leo Brand, CEO of SwissCom Hospitality Services on making data personal to a customer
  • And Nigel Huddleston, Industry Head of Travel for Google on the early stage developments of permission based data
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: investment in data is the future of hospitality

Posted on by pmalone

Staying connected to your customer is of paramount importance as customer loyalty is to brands. The hospitality sector is very unusual as the amount of data a hotel might have about an individual is perhaps more than any other industry. But how should hospitality embrace new technology to capitalise on the enormous amount of data it has?

Many believe there is a revolution coming in the way we communicate with consumers, colleagues and stakeholders and investment decisions about the use of new technologies requires much thought and understanding.

In this briefing we hear from technology experts in the realm of hospitality that discuss where the future of the digital world lies and where hospitality fits into this picture, including:

  • Nigel Huddlestone, Industry Head for Travel at Google on making data relevant to your business
  • Andrew Sangster, Editorial Director for Hotel Analyst Distribution & Technology on connecting the huge data silos within a hotel business
  • Cyril Ranque, SVP of Global Market Management for Expedia Lodging on his company being the ‘technology lab’ for many hotel business
  • And Arthur de Haast, Chairman – Hotels & Hospitality for Jones Lang LaSalle on the speed in which digital technology speeds up businesses.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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