Briefing: Facebook vs. Google+ – The Battle for the Billions

With the IPO of Facebook possibly today and Google combining the social world (Google+) with Search (Search+), the online giants are positioning themselves for an almighty battle. There is only one winner on the web and we are all about to watch who that will be. But what does it all mean for you?

In this briefing we hear from:

  • Thomas Power, Founder and Chairman of Ecademy, on Facebook vs. Google having the similarities of Pepsi vs. Coca Cola.
  • Louis Gray, the now Product Marketing Manager of Google+, on how to measure the return on investment in social media
  • And from Ramona Mehta, Partner at Mishcon de Reya, on how businesses reputations can be propelled or tarnished instantly in this digital age.
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Briefing: 2012 Olympics puts the spotlight on London

The summer of 2012 promises to be a big year for the UK hospitality market. Many argue it is a chance to showcase London as the place to be for business and leisure. A base for investments and a lifestyle choice.

In this briefing we hear why London remains a prominent city on the global stage as well as the continuing challenges the city faces to maintain that status. Interviews included are with Colin Stanbridge, of the London Chamber of Commerce, Ramona Mehta, Partner at Mishcon de Reya and Arnaud de Saint-Exupery, of the Andaz at Liverpool Street are in this briefing.

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Briefing: embracing new engagement tools

All industries are learning about the new ways they can engage with their customers, clients and partners and perhaps most importantly potential customers. But is the hospitality industry lagging behind most others when it comes to embracing these new technologies? In this briefing we hear from some key experts about how they are using, and should be using, this new wave of technology to enhance their businesses. This includes, Leo Brand, of SwissCom Hospitality Services, Ramona Mehta of Mishcon de Reya and Robert Cook, of Malmaison and Hotel du Vin.

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