Briefing: attracting customers with creativity

Standing out from the crowd can be very difficult in such a saturated hospitality market. The development of hotels with a higher value placed on design, creativity and atmosphere is an area of contention for our experts.

In this briefing we hear from; Arnaud de Saint-Expuery, of the Andaz at Liverpool Street, on the benefits of being located in a creative area, Robert Cook, of Hotel du Vin and Malmaison (at the time of the interview, and now CEO of De Vere Village), on maintaining and looking for buildings with features, and Paul Slattery, of Otus & Co., who doesn’t believe the features are why people choose to stay in hotels.

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Briefing: embracing new engagement tools

All industries are learning about the new ways they can engage with their customers, clients and partners and perhaps most importantly potential customers. But is the hospitality industry lagging behind most others when it comes to embracing these new technologies? In this briefing we hear from some key experts about how they are using, and should be using, this new wave of technology to enhance their businesses. This includes, Leo Brand, of SwissCom Hospitality Services, Ramona Mehta of Mishcon de Reya and Robert Cook, of Malmaison and Hotel du Vin.

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