One of the latest developments in European hospitality is the very bullish view of the budget hotel sector. Consumers are willing to compromise on luxury if it means a fair price. This increased competitiveness is being seen across the European market leaving much of the mid-market sector being squeezed and having to reassess their hotel product.
What does the future hold for the budget sector? And how will hoteliers look to capitalise on this new wave of excitement? All these components are discussed in this briefing, including comments from:
- Peter Verhoeven, COO – ibis Brands Europe for Accor SA on the sectors increasing competitiveness
- Josh Wyatt, Director – Hospitality & Leisure for Patron Capital Advisers LLP on the booming sector in Europe
- Patrick Dempsey, Managing Director of Whitbread Hotels and Resorts on the ingredients of a successful budget hotel
- And Rob Gray, Director – Head of Hotels & Leisure – West Register Property for RBS Global Restructuring Group on the hotel product that is on the rise
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