Briefing: African continent on the right track

Undersupply of hotel product in Africa is certainly prevalent, however the complex nature of a continent with so many different moving parts, makes harnessing the right opportunities difficult. Regional obstacles need to be overcome in order to fully unlock the hospitality potential, with governments and businesses working together to ensure key objectives are met.

New investment still broadly comes from the domestic market but big international investors and big brand hotels are now realising the inevitable opportunities created by a rising middle class. The prospects for the continent are discussed in this briefing, including videos from:

  • Roger Kacou, Minister for Tourism in Cote d’Ivoire on the continent being on the right track for inward investment
  • Chief Edem Duke, Minister for Tourism in Nigeria on the undersupply faced in Africa
  • Philippe Baretaud, SVP – Head of Development Europe, Middle East & Africa at ACCOR on the growth seen on the continent
  • And Trevor Ward, Managing Director of Hotel Partners Africa on the comprehensive case for investment
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: appreciating the growth opportunities in Africa

The Tipping Point for Africa has been imminent for a long time. The continent clearly holds huge opportunities, but the complexity and size of the 50+ countries means it is often very difficult to get product there. Having said that, many Governments are working together to try to encourage and break down the barriers for investment, as explained by Dr Nelson Githinji, the Tourism Secretary for Kenya.

For whatever reason, some African countries currently have no branded hotel product within their borders at all and although there are intricacies which need to be ironed out, you certainly shouldn’t dismiss Africa. Reasons why are explained in this briefing by:

  • Patrick Fitzgibbon, SVP Development – Europe & Africa of Hilton Worldwide describes the plethora of opportunity on the continent.
  • Dr Nelson Githinji, Tourism Secretary of the Ministry for Tourism – Kenya, on the concessions for those who invest.
  • Jalil Mekouar, of Jones Lang LaSalle Hotels on the resurgence of curiosity seen for Africa
  • And Joy Albright of the African Export-Import Bank on where she sees the appetite for investment

If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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