Briefing: understanding successful hotel operations

The components of a successful hotel may seem simple, however, mastering how a hotel ensures repeat business and customer loyalty is hard. There are many variables which can affect a customer’s perception, right down to the towels, glasses and coffee you provide.

With the immediacy of online commenting, it is essential that all staff and stakeholders are up to scratch with how you operate. Successful hotels are able to ensure great stays for their customers by managing their expectations and understanding exactly what they want.

Some hospitality experts share their thoughts on what they believe ensures a hotel’s success. Including comment from:

  • Simon Vincent, President – Europe for Hilton Worldwide on the core component of any hotel.
  • Mark Wynne-Smith, Global CEO of Jones Lang LaSalle Hotels on the commoditisation of hotels which diminishes service.
  • Chris Boulton, CEO of yoo Hotels, on creating a memorable location for guests.
  • And John Brennan, CEO of Jurys Inn Hotels on instilling passion in the workforce to ensure success.
 


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Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

Briefing: contemporary hospitality innovation

Innovation within hotels is an essential part of hotel construction. Letting rooms go too long without renovation can severely damage a brand, especially when pictures and opinion can be readily shared at the click of a button. But how can you be innovative without huge investment.

Some of the leading brands are taking new steps to reduce costs with room construction as well as renovating old rooms to come in line with the modern-day consumer.

How innovative can you be with a hotel room though? Many believe that the real innovation we are going to see is in marketing and communication of brands rather than the physical innovations of a hotel.

These issues are discussed in this week’s briefing. Including comment from:

  • Robert Shepherd, of InterContinental Hotel Group speaking about constructing rooms off site to reduce costs.
  • Andrew Sangster, of Hotel Analyst, on innovations seen in communication not engineering.
  • John Brennan, CEO of Jurys Inn Hotels, on the investment his company is undertaking in technology
  • And Guus Bakker, of Frasers Hospitality on equipping rooms with relevant technology.
 


If you’ve been sent to this page but you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do so here. It’s free.

Video clips produced by yBC.tv for the Hospitality Channel, including interviews from industry conferences such as the most recent IHIF conference as well as specific Hospitality Channel shoots.

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