Briefing: Global employers need to rethink recruitment

A new report from CEB has revealed that 1 in 5 new hires are “bad” or a “regretted decision”. Staff are of vital importance to the success of a business and the recruitment process can be an important factor in the way a new recruit behaves, according to the CEB SHL Global Assessment Trends Report, first published in November 2014. The report states that; ‘New hires who report a positive candidate experience apply 15% more discretionary effort and are 38% more likely to stay with the organisation.’

Does more attention need to be paid to recruitment in hospitality? Our experts give their insight:

Global employers are finding it difficult to find and keep talent. A survey by Towers Watson found that 65% of respondents were experiencing problems attracting ‘top performers’ and 64% had problems attracting ‘high-potential employees’. It also highlights that employee career development could be paid more attention as only, ‘27% say their organisations monitor the effectiveness of their career management programmes.’

According to the research base pay/salary, job security, and career advancement opportunities were the top three things mentioned by employees that attract them to new roles. However when business leaders were surveyed they only ranked job security 7th suggesting that there is a lack of recruitment understanding across employers.

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

Briefing: Guest data and great staff combine for the ultimate personalised experience

Data has been a hot conversation topic for a long time now. Personal information holds the secrets to your guests’ desires and is more available than ever. If data helps companies to ‘understand’ their customer, then the customer should reap the benefits. Once the guest arrives at a hotel there is no substitute for intuition. But staff must be equipped to use data on the fly to personalise service.

In this briefing four experts discuss how personalisation is the key to a great hotel experience. Comment from:

  • Frank Croston, Partner, Hamilton Hotel Partners on using consumer data to personalise promotions

  • Anton Bawab, Regional President, Viceroy Hotel Group on intuitive staff offering a more personalised service

  • Michael Levie, Chief Executive Officer, citizenM on valuing service with a smile

  • Stephan Balzer, Chief Executive Officer, Red Onion GmbH on more personalised stays being possible if hotels utilise data

 

If you’ve been sent to this page and you’re not yet on the circulation list to receive these regular briefings and you would like to sign up, you can do see here. It’s free.

Video clips produced by ybc.hpgcms.wpengine.com for the Hospitality Channel, including interview from industry conferences such as the IHIF conference as well as specific Hospitality Channel shoots.

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